Top tips: Choosing a highly convertible service name

When setting up your digital service in Minutly, one of the most critical steps is choosing the right service name. A compelling and memorable service name not only helps potential customers quickly understand what you’re offering but also aids in making your service more searchable and appealing.

Below, we share top tips for creating a highly convertible service name.

Keep It Simple and Clear

Your service name should be easy to understand, pronounce, and remember. It should also be relatively short, as longer names can be more challenging for customers to recall. Consider using common words relevant to your service that people are likely to use when searching for your kind of offering.

Reflect on Your Service

The name should be a clear reflection of the service you provide. This will help your potential customers understand what they can expect from your service.  For example, you may include “design”, “development”, or “marketing” in your service name.

Use Relevant Keywords

Including relevant keywords in your service name can help improve its visibility in search engines and also within the Minutly platform. When users search for a specific service, they usually type in keywords related to what they need. Therefore, incorporating these keywords in your service name can increase the likelihood of your service appearing in their search results. For example, you may include your brand name or your target industry in the service name.

Incorporating a brand name into your service name can be an effective way to leverage the brand’s established reputation and customer recognition. However, it’s important to remember that using another company’s brand name without permission can lead to legal complications due to trademark laws.

If you’ve got permission to use a brand name or you’re an official affiliate, reseller, or partner, then incorporating the brand name into your service name can look something like this:

Microsoft SharePoint Migration: This service name implies that the business offers IT consulting services, with particular expertise in Microsoft SharePoint Migration. The inclusion of ‘Microsoft’ not only defines the service more accurately but also taps into the trust and reputation established by the Microsoft brand.

Be Unique

Make sure your service name is unique to avoid confusion with other services. Uniqueness can also make your service stand out in a crowded marketplace.  Try combining words in unique ways, or think about uncommon yet relevant words that could make your service name distinctive.

Convey Your Unique Selling Proposition (USP)

If possible, your service name should hint at your unique selling proposition (USP). Are you the fastest? Do you offer personalized services? Do you have years of experience in a niche market? Find a way to subtly indicate this in your service name.

For example, a software development business that is involved in rapid development may include “rapid”, “fast,”, or “quick” in the service name, such as “CodeQuick Software Development”. It’s easy to remember and understand, and it’s also a benefit for customers who are looking for quick development. 

Test Your Name

Once you’ve come up with a potential service name, test it. Share it with friends, family, and potential customers to get feedback. You can also use online tools to test how catchy your service name is.

Check for Availability

Before you settle on a name, make sure it’s available. This includes checking the name on the platform you’re selling on, as well as checking domain name availability if you plan to set up a website.

By carefully crafting your service name, you can increase its appeal and conversion potential. Remember, your service name is often the first thing a potential customer will see, so make sure it gives a great first impression.

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